The Oncology Association of Bosnia and Herzegovina
11th Sarajevo Winter Oncology Congress 2025 (SWOC)
Purple Key has been organizing the Sarajevo Winter Oncology Congress (SWOC) for several consecutive years, an international professional symposium in the field of oncology that brings together physicians, specialists, and renowned experts from across the region and Europe.
Our approach and methodology
The symposium features a comprehensive three-day program of expert lectures, panel discussions, and dedicated sessions for medical professionals, aimed at facilitating knowledge exchange, presenting modern medical practices, and strengthening professional collaboration. The program is simultaneously delivered through online digital platforms, including Zoom, enabling participants to follow the content beyond the conference venue.
As the technical organizer of the entire event, Purple Key is responsible for the full execution and coordination of all segments, including technical equipment rental and production, development and management of the web platform for participant registration and online payments, coordination of speakers and program content, logistics such as hotel accommodation, transportation, catering, and onsite support, as well as the overall event production.
Purple Key has delivered a complex stage production and fully branded the venue, elevating the event to the standards of leading global congresses and medical conferences. A distinctive segment of the symposium includes live oncology demonstrations and interactive sessions, which are broadcast in real time on LED screens within the venue, providing participants with a unique educational experience and direct insight into modern medical procedures.
As the technical organizer of the entire event, Purple Key is responsible for the full execution and coordination of all segments, including technical equipment rental and production, development and management of the web platform for participant registration and online payments, coordination of speakers and program content, logistics such as hotel accommodation, transportation, catering, and onsite support, as well as the overall event production.
Purple Key has delivered a complex stage production and fully branded the venue, elevating the event to the standards of leading global congresses and medical conferences. A distinctive segment of the symposium includes live oncology demonstrations and interactive sessions, which are broadcast in real time on LED screens within the venue, providing participants with a unique educational experience and direct insight into modern medical procedures.

The project also encompasses comprehensive participant communication, as well as the promotion and positioning of the event, further enhancing the visibility and significance of SWOC at both regional and international levels.












