Škoda
Production of the Promotional Video “Škoda Road Tour”
Purple Key agency developed a creative, production-intensive concept and fully executed the filming of the promotional video for the “Škoda Road Tour” project, with a focus on delivering an authentic travel experience, highlighting brand strength, and showcasing the impressive landscapes of Bosnia and Herzegovina. The visual narrative was carefully crafted along a dynamic route Sarajevo – Bradina (Neretva Canyon) – Konjic – Tito’s Bunker – Blidinje (Hajdučke Vrleti), with each shot purposefully designed to tell the story of vehicle performance across diverse terrains and environments.
Special attention was given to detailed location scouting and preparation, including the analysis of lighting conditions, terrain accessibility, and safety considerations, ensuring optimal production conditions. The production culminated in Blidinje, where the most demanding segment was executed with the involvement of more than 20 team members, including drivers, four drone operators, three camera operators, as well as sound engineers and directors.
Special attention was given to detailed location scouting and preparation, including the analysis of lighting conditions, terrain accessibility, and safety considerations, ensuring optimal production conditions. The production culminated in Blidinje, where the most demanding segment was executed with the involvement of more than 20 team members, including drivers, four drone operators, three camera operators, as well as sound engineers and directors.
Our approach and methodology
An additional production challenge was the coordination of a convoy of as many as 40 Škoda vehicles, which required precise route planning, synchronization of speed and positioning, and constant on-site communication between teams to ensure both safety and a flawless visual result on screen. Through meticulous coordination of a large crew, multi-angle filming, and complex on-location logistics management, Purple Key successfully delivered a visually powerful and technically refined promotional video.
The final result is an authentic, dynamic, and emotionally engaging story that compellingly connects vehicle performance with the unique natural surroundings.
