Oslobođenje Group
Podcast Visual Identity
For the podcast “Oslobođena”, which explores strong, socially engaged and activist themes, Purple Key developed a series of visuals designed to both capture public attention and spark a broader conversation about the position of women in society.
Our approach and methodology
The creative task included the full production of the key visual solution, from the initial idea and concept development, through the organization and execution of the photoshoot, to the final post-production. Photography was established as the central communication element, carefully crafted to convey a powerful message and emotional depth aligned with the podcast’s themes.
The final visuals were then strategically adapted for various digital and media channels, including OOH formats, ensuring a consistent and impactful presence of the campaign in the public space.
