ZEOS eko-sistem
Campaign to Raise Awareness About Proper E-Waste Management
For ZEOS eko-sistem, Purple Key Agency developed and implemented a comprehensive communication campaign focused on educating the public and promoting proper management of electrical and electronic waste. The goal of the project was to highlight the importance of responsible e-waste disposal among citizens and businesses, increase awareness, and encourage sustainable habits through creative and strategically planned communication.
The campaign included the development and implementation of social media content, featuring educational posts and digital advertising tailored to different target audiences. A special segment of the project was the production of podcast episodes, featuring discussions with experts and relevant guests who helped bring the topics of recycling, environmental protection, and responsible e-waste management closer to the wider public.
As part of the project, Purple Key Agency also provided comprehensive PR support, developed the campaign’s visual identity, and created promotional and educational materials that ensured consistent communication across all channels.
A special focus was placed on educating younger generations through the creation of a children’s brochure and animated educational content adapted for children, published on the official ZEOS eko-sistem YouTube channel.
By combining creativity, education, and strategic communication, the campaign contributed to bringing the topic of e-waste closer to the public and raising awareness that responsible waste management is an important step toward building a more sustainable future.
