OC Bjelašnica – ZOI84
Alpine Identity
The new visual identity of ZOI balances elegance, dynamism and accessibility, strengthening brand recognition and communicating professionalism and innovation across all platforms.
Our approach and methodology
Purple Key took on the complete transformation of ZOI’s visual identity, creating a cohesive and modern brand that reflects the organization’s values, mission, and vision. The project began with a thorough analysis of the existing identity and brand perception, leading to the creation of an entirely new logo. The redesigned logo maintains the brand’s recognizability while introducing a contemporary visual language that balances elegance, dynamism, and approachability. Every element of the logo, from typography and symbols to proportions and colors, was carefully crafted to convey professionalism, innovation, and stability.
Purple Key extended the new visual identity across all promotional materials, including digital campaigns, social media, print collateral, presentations, and event visuals. Each element was designed to communicate a consistent, recognizable, and modern brand, further strengthening ZOI’s presence in the public eye and positioning it as a relevant and forward-thinking organization.
The result is a comprehensive visual transformation that gives ZOI a strong and cohesive identity, enhances brand recognition, builds trust, and clearly communicates the organization’s professionalism and innovative approach across all channels.
