RSG Radio - 30 yearsVisual Melody
Radio Stari Grad, one of Sarajevo’s most renowned radio stations, celebrated its 30th anniversary and decided to modernize its visual identity. The goal of the project was to create a fresh, contemporary design that retains brand recognition while reflecting the dynamism and energy the station has brought to the local community for three decades.
Our approach and methodology
The Purple Key team undertook a complete logo redesign, preserving key brand elements while updating them with modern typography, a refined visual language, and adaptability across different formats. The new logo communicates professionalism, reliability, and the vibrancy of the local media, while the design remains flexible for both digital and print applications.
In addition to the logo, a full set of corporate materials was developed—from business cards, letterheads, and presentations to promotional materials and digital assets for social media. Every element was carefully designed to ensure a consistent and recognizable visual identity.
In addition to the logo, a full set of corporate materials was developed—from business cards, letterheads, and presentations to promotional materials and digital assets for social media. Every element was carefully designed to ensure a consistent and recognizable visual identity.
The project’s main key visual was created to unify all elements, forming a cohesive visual story that bridges tradition and modernity. The result is a comprehensive, professional, and contemporary visual identity that positions Radio Stari Grad as a relevant and modern brand, ready for decades of continued impact.
The new visual identity of Radio Stari Grad merges tradition and modernity, creating a recognizable and contemporary brand that communicates the energy and professionalism of the local media radio.
