Alca Zagreb - Barun
A New Face of Heritage
Design that combines character, elegance, and a contemporary spirit into a distinctive identity for a new generation.
The label for Barun 1921 was developed as a visual expression of the brand’s renewed identity and its transformation toward a more contemporary market position. Inspired by the idea of a modern baron, the design moves away from the conventional and traditional visual language commonly associated with herbal liqueurs, introducing a fresh and distinctive approach.
Our approach and methodology
The visual concept is built on a balance of elegance, confidence, and premium appeal. Carefully selected typography, a refined composition, and a clear information hierarchy create a strong shelf presence while ensuring immediate product recognition. At the same time, the design communicates the brand’s heritage through its founding year and connection to tradition, while modern graphic elements emphasize innovation and relevance for younger generations of consumers.
Special attention was given to creating an identity that reflects the personality of Barun 1921—a young, ambitious, and sociable connoisseur who appreciates quality spirits. Rather than portraying the character literally, his personality is expressed through the overall visual language, conveying sophistication, confidence, and authenticity.
The final solution represents more than packaging alone. The label becomes an essential brand asset that builds an emotional connection with consumers, strengthens product recognition, and establishes a solid foundation for the future growth of the entire Barun 1921 product range.
Special attention was given to creating an identity that reflects the personality of Barun 1921—a young, ambitious, and sociable connoisseur who appreciates quality spirits. Rather than portraying the character literally, his personality is expressed through the overall visual language, conveying sophistication, confidence, and authenticity.
The final solution represents more than packaging alone. The label becomes an essential brand asset that builds an emotional connection with consumers, strengthens product recognition, and establishes a solid foundation for the future growth of the entire Barun 1921 product range.
