Vex d.o.o. - Leo Taxi
A New Identity in Motion
A redesign that turns every ride into a recognizable visual experience of the city of Trebinje.
The rebranding of Leo Taxi was developed with the aim of modernizing the company’s visual identity and strengthening its recognizability within the city of Trebinje. The project included a complete redesign of the logo as well as the application of a new visual system across vehicle branding, resulting in a cohesive and consistent brand presence in a real urban environment.
Our approach and methodology
The new logo introduces a clean, contemporary, and minimal design that communicates reliability, speed, and professionalism—core values of a taxi service. Through simplified forms and clear typography, the identity becomes more visible and easier to remember, especially in fast-moving urban contexts.
A key focus was placed on vehicle design, transforming cars into mobile brand carriers. A bold and modern visual approach ensures high visibility on the streets of Trebinje, while carefully balanced design elements maintain a professional and trustworthy appearance.
The overall concept emphasizes clarity and functionality, aligning the brand with modern standards of urban mobility. By combining practicality with a strong visual identity, Leo Taxi positions itself as a refreshed, competitive, and easily recognizable service. The rebranding strengthens customer trust and clearly communicates the company’s role as a modern and reliable transportation choice in Trebinje.
A key focus was placed on vehicle design, transforming cars into mobile brand carriers. A bold and modern visual approach ensures high visibility on the streets of Trebinje, while carefully balanced design elements maintain a professional and trustworthy appearance.
The overall concept emphasizes clarity and functionality, aligning the brand with modern standards of urban mobility. By combining practicality with a strong visual identity, Leo Taxi positions itself as a refreshed, competitive, and easily recognizable service. The rebranding strengthens customer trust and clearly communicates the company’s role as a modern and reliable transportation choice in Trebinje.
