Coca-Cola and SFF
Limited-Edition Label Design
A visual story that, through illustration, connects the identity of Sarajevo with the creative energy of the Sarajevo Film Festival into a unique design expression.
Our long-term partner, Coca-Cola Adria, entrusted us with the task of designing a limited-edition label in honor of the Sarajevo Film Festival 2020.
The label was developed for glass bottles and distributed across numerous Coca-Cola checkpoint locations throughout the city during the festival, becoming part of the everyday experience of visitors and the overall festival atmosphere.
Our approach and methodology
The visual identity of the label is based on original illustrations of Sarajevo’s most recognizable landmarks, skillfully combined with cinematic elements. This fusion of local context and the universal language of film resulted in a dynamic and cohesive design that fully wraps around the bottle, communicating the spirit of both the city and the festival as a unified whole.
